Building Narrative Power: funding and learning to craft new stories about AI

The stories we tell about technologies shape our perceptions of what’s valuable, what’s possible and what’s not. For too long the tech industry has dominated our understanding of AI. With a new funding and learning programme, the European AI & Society Fund wants to help people and communities grow their power to shape new narratives about the technology we want. 

 

Through our new €2 million Building Narrative Power programme, we are offering grants of up to €150,000 for organisations across Europe to develop and test narrative strategies around three areas where AI’s impacts are most keenly felt: data centres, jobs and young people’s lives. Selected organisations will join a learning programme, sharing experiences from different countries and issues, finding commonalities and supporting each other. The deadline for first-stage applications is 31 August 2026. 

Find out more about the programme, and whether you can apply below.  

 

Why do we need to build narrative power? 

AI is being adopted across all areas of our lives at unprecedented speed. It’s reshaping our economies, politics and societies. But people have too little say over what that change looks like. Tech companies have persuaded business leaders and governments that only they can build our future. That we are in a race for economic competitiveness that only they can help us win. And that rules which safeguard the public mean we’ll lose. These current dominant narratives have not emerged by themselves. They are the product of the tech industry’s well-resourced and long-term strategy to establish framings that work to its benefit. This drowns out the people who want AI to support, not erode, our human dignity, our democracies and the health of our planet. That’s why we want to invest in building alternative public interest narratives so that people and society can have a greater say over how and where AI technologies get adopted in Europe. 

a drawing of people holding up a megaphone and banners, shaping the AI debate and building narrative power
Narrative strategy themes 

This programme will fund narrative strategy work that focuses on: 

>Data centres powering AI

>AI and young people

>AI and jobs.

We have chosen these themes because research indicates these are the issues that the public care about the most. This creates an opportunity for organisations to engage communities about how AI affects them now – and what they wish for from the technologies.

Find out more about why we have chosen these three themes. 

How to apply

Find out more about the programme and if you fit the criteria, we would welcome your application. For clarifications, please find our FAQs at the bottom of this page. To apply, you will need to create an account on our application platform Optimy and submit your application there before 31 August. The link to it is in the guidance documents below:

> Guidance for applicants: explains what kind of organisations and projects we are looking to fund 

>Application form preview: see all the questions upfront so you can prepare your application draft before submitting your first-stage application.

Key dates 
Application stages    
Call for proposals launched 16 July  
First information session 22 July  
Second information session  29 July 
Third information session 24 August 
Deadline for submissions of first-stage applications 31 August  
Unsuccessful applicants notified 16 October 
Successful first-stage applications asked to submit detailed proposal 19 October 
Deadline for submissions of detailed proposals 16 November 
Notification of funding decision  14 December  
Grant start date February 2027 
Frequently Asked Questions (FAQs) and Information sessions

What do you mean by building narrative power?

The stories we tell about technologies shape our political and social beliefs, our perception of what is of value, what matters or not. Building narrative power is how communities can challenge and shape widespread and accepted stories and beliefs that influence social, political, and cultural transformation. In this programme, we want organisations to help communities in Europe have a say about the direction of data centres, AI and young people and jobs. 

How do you define AI? 

We deliberately do not use a technical definition of AI, to make sure our grants cover a broad range of impacts of AI systems, AI physical infrastructure and the economic dimension of the AI supply chain on people and society. It also allows us to be responsive as new technologies develop and definitions change over time. 

Why are you focusing on three narrative issues? 

Public opinion research points to data centres, jobs and young people as areas where the public is ready to mobilise around AI. Through the funding and learning programme we want to test these assumptions in practice. Find out more about why we have chosen these three themes. 

What would a successful project look like?

Granted projects should develop narrative frames and test out messaging with specific audiences around a particular goal for change. Through this we want to learn what narratives shift mindsets on AI and move people to respond differently. And we want to find out which narrative building approaches can potentially be replicated across issues and geographies. 

We want to identify the combination of actors and skills that leads to effective outcomes and discover what infrastructure is helpful, whether that exists or needs to be created. Finally, we want to see what internal and external factors enable organisations to do this work well, and what barriers exist. 

What does the learning programme entail? 

Alongside the grant, we will bring successful applicants together to share how they are testing narrative strategies and tactics in their own countries, finding commonalities and supporting each other. We will design this learning programme to suit the needs of the selected cohort. 

Do you accept applications from all European countries? 

The call for proposals is open to organisations in Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.  

For this programme, we are not accepting applications from the UK or the Western Balkans.

Can European AI & Society Fund grantees apply for these grants? 

If your organisation will be receiving grant funding in 2027 from the European AI & Society Fund, you will not be able to apply for a Building Narrative Power grant. 

Past grantees of the European AI & Society Fund can apply for these grants if they meet the criteria. However, one objective of the grants programme is to discover new organisations across Europe with narrative change experience. 

What if my organisation is registered in Europe, but some of the beneficiaries of our work are outside of Europe? Can we still apply?

Yes, as long as your proposal falls under the scope of the programme and is conducted in Europe.  

My organisation is for-profit – can I apply? 

Yes, as long as the project is non-profit in nature.

Can entities that don’t have a non-profit status be part of a coalition applying jointly?

Yes, however the project needs to be non-profit in nature. 

Do you fund regranters and/or other pooled funds? 

The European AI & Society Fund does not provide direct grants to other pooled funds or funding organisations that primarily focus on regranting to civil society. We advocate with our donors to directly support other pooled funds to make sure money is used efficiently and avoid incurring multiple layers of overhead costs. We work closely with other pooled funds to make sure that our strategies are complementary and that our respective grantees can benefit from available funding opportunities.    

Subgranting that is part of the implementation of specific project objectives and coalition work is possible in line with the regranting policies of our hosting partner Network of European Foundations. This means that if you wish to subgrant more than €30,000 to a partner that does not have audited accounts, a financial controller should be put in place to verify the use of the funds. 

We are in the process of registering our organisation, can we apply? 

No. Your organisation already needs to be registered when you apply. 

Can a coalition of several organisations apply together? 

If you want to apply in partnership with other organisations, please choose one lead applicant who represents the coalition (up to three organisations in total). If a coalition is selected for funding, the lead applicant must put Memorandums of Understanding (MoU) in place with all the participating organisations during the contracting phase.  

Can we apply multiple times? Our organisation wants to apply as part of a coalition, and we’d like to submit a separate application as well – can we do that? 

Organisations can only apply once, including when they apply as part of a coalition. 

How likely are we to actually get a grant if we apply? 

We expect to fund 15 projects at most. We will invite approximately 25 applicants into the second round to submit a full application.  

We know that there is far too little funding in this field and that there are also far too few open applications for funding so we expect to receive a large number of applications. In our last call for proposals, we received 325 applications and could only fund 15 projects. We are sorry that we will not be able to fund more of the excellent proposals that we are sure to receive. We continue to advocate among our philanthropic community for more resources to meet this need.  

How much money should we request? 

Grants will be up to €150,000. Payments are usually 50% on grant signing, 40% midway through the grant period subject to previous funds having been spent, 10% on completion of the grant. 

We encourage applicants to make realistic judgements about the resources they will need to conduct the work and neither under nor overbudget their proposals. 

As a general rule, organisations should not request more than the amount of their previous annual budget, except in exceptional cases where the need is motivated and demonstrated by the proposal and the accompanying budget.   

If your application is selected for a second stage application, we will request a more detailed budget breakdown of how you propose to use the grant funds. 

How flexible is the funding?

We can discuss grant period start and end dates with organisations that we select. However, contracts will start from February 2027, and all granted activities must be completed by September 2028. 

Will the grants awarded under this call be renewed at the end of the grant? 

This funding will help the European AI & Society Fund understand more about how to build the narrative power of the public interest community in Europe. Based on the insights from this work and our available budget at the time, we will decide whether and how to continue funding narrative approaches. Grantees should not expect nor rely on funding extensions beyond the term of these grants.  

How can I submit my application? 

You can apply through our online application portal. You will need to create a free account, fill out the application form on the portal, and then submit it. Here is a preview of the application form questions to prepare your draft answers. We recommend you prepare your answers offline first and then submit them on the portal. First-stage applications must be submitted by 31 August 23:59 CET. The portal will automatically close at the deadline so give yourself plenty of time. Please read the guidance for applicants document carefully before you apply. 

Can I use AI to write my application? 

We recognise that applicants may choose to use AI tools when preparing their proposals. Please be aware that we read applications closely and pay attention to the quality of thinking behind them. Submissions that are AI-generated rather than AI-assisted tend to be evident. That said, you are welcome to use AI tools to help refine your ideas or shape how you present them. We simply encourage you to ensure that the thinking and perspective reflected in your application is genuinely your own. 

What does the due diligence process entail exactly, and which documents do I have to provide? 

Due diligence is the process by which we check that your organisation is who it says it is, and has enough experience, resources and capacity to deliver the project you are asking us to fund. During the first stage of the application, you won’t be asked to provide due diligence documentation. If you’re invited to submit a full application, you will need to submit additional documents. This usually takes some time to gather.  

Below is a list of the documents we require so you know what it will involve. Please do not invest time in collating this information until you are invited to submit a full application in the second round.  

The due diligence process has two parts: a financial and an organisational part. For the financial part:  

  • Proof of registration / articles of association  
  • Your 2024 accounts  
  • Your 2025 accounts  
  • Audit report 2025 (if applicable)  
  • Forecast annual budget for 2026  
  • Most recent operating budget (2025)  
  • Bank identification form   
  • Proposed budget for the project  

For the organisational due diligence, you will need to fill a questionnaire which we will send you. These are requirements from our host institution NEF to ensure we meet our legal responsibilities and are confident the organisation has experience and processes in place to manage the requested amount. 

If you did not find an answer to your question, please join one of the information sessions or contact us on info@europeanaifund.org